It becomes more and more difficult to get people to pay attention to any content online and stand out from the crowd. Producing engaging content is one of the most powerful ways to attract and keep visitors on your website.
Online video advertising represents one of the fastest-growing advertising formats in the world and is expected to continue its explosive growth in the coming years according to the findings of Keynotes report.
Videos are used everywhere on Youtube, Facebook, Twitter, Linkedin, Instagram and on live streaming platforms like Periscope or Meercat.
Being able to incorporate videos in your marketing strategy is a Must to reach people you need. It can help you to build trust as people get to know you more personally, increase exposure and traffic to your main website, provide insight into your topic or expertise, develop a loyal fan and community base, improve rankings on search engines as YouTube is now the number 2 search engine, attract new business partnerships, generate leads and ultimately improving sales.